Company Overview

Filweb Asia, Incorporated is a world class provider of prime business and knowledge process outsourcing (BPO/KPO) services. We focus on delivering value-added back office solutions, media platform designs, and various other offshore outsourcing solutions. Our ultimate goal is to bring long-term benefits to your organization and your markets.

Job Description

• Design, implement, and monitor SEO campaigns
• Coordinate the activities of all digital campaigns to the digital marketing team
• Monitor key online marketing metrics, analyze the performance of all digital marketing channels, and set goals
• Analyze digital data to draw key recommendations around website optimization
• Conduct audits to ensure application of best practices
• Maintain digital dashboard of several accounts
• Work with the sales team to create marketing campaigns
• Ensure that the brand message is consistent
• Execute paid social media campaigns
• Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with overall business goals. Identify target audiences and market segments to tailor campaigns effectively. Stay updated with industry trends and digital marketing best practices.
• Content Creation and Management: Create high-quality, engaging content for various digital platforms, including websites, blogs, social media, and email marketing. Manage content calendars and ensure timely publication.
• SEO and SEM: Optimize website content and structure to improve search engine rankings (SEO). Plan and manage search engine marketing (SEM) campaigns using platforms like Google Ads.
• Social Media Management: Develop and implement social media strategies across platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Create and curate content, schedule posts, and engage with the audience.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns. Segment email lists for targeted messaging and personalization.
• Analytics and Reporting: Monitor key performance indicators (KPIs) to assess campaign effectiveness. Use tools like Google Analytics to track website traffic and user behavior. Provide regular reports and insights to guide decision-making.
• Paid Advertising: Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others. Allocate budgets effectively and optimize campaigns for ROI.
• Conversion Rate Optimization (CRO): Identify opportunities to improve website conversion rates through A/B testing and optimization techniques.
• Marketing Automation: Implement marketing automation tools to streamline lead nurturing and customer engagement.
• Budget Management: Manage and allocate digital marketing budgets effectively to maximize ROI.

Qualifications

• With 2+ years of experience in digital marketing
• Experience navigating social media to understand how keywords boost marketing effectiveness
• Knowledge of SEO tools, web publishing tools and content management systems
• Experience using Google Analytics, Google Search Console, Facebook Pixel and other analytic tools
• Knowledge of video and picture editing software such as Adobe
• Must be able to juggle multiple projects at the same time
• Bachelor’s degree in Marketing, Digital Marketing, or a related field (Master’s degree is a plus)
• Proven experience in digital marketing, preferably in a similar role
• Strong understanding of digital marketing channels, tools, and techniques
• Proficiency in using marketing analytics and tracking tools
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Familiarity with graphic design and video editing software is a plus
• Certifications in digital marketing platforms (e.g., Google Ads, HubSpot, Facebook Blueprint) are advantageous